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July 4, 2007

Anniversary Letter

Greetings !

 

Last year I greeted you with a mini-beach ball – with a message that you need to stay on the ball.  One recipient was very observant and noticed a Warning Label by the mouth valve of the ball.  The advisory read, “This ball is not a flotation device; Do not leave child unattended while in use; Use only under competent supervision.”  (Do they want to assign a Compliance Officer to everyone that gets the trinket?)

You’ve seen warning labels before – on cigarette packs, flammable liquids, poisonous substances, your medications, and hot coffee cups.  I found one label affixed to my hotel window that read, “The screen does not prevent children from falling out.”

 

I figured out something – warning labels will not stop people from doing dumb things.  But I guess that’s why we have our rulebooks and compliance manuals.  Perhaps somewhere within all that verbiage, we will figure out what the regulators want us to do.

 

Last year I observed that the pace of regulatory changes had actually slowed and I reported a kinder gentler tone at the SEC and NASD.  I cited speeches from Christopher Cox, SEC Chairman; Mary Schapiro, NASD CEO; and even from a Congressman, Vito Fossella.

 

More regulators and government officials have joined the chorus expressing concerns about overregulation.  They include: Congressman Richard Baker (R-LA); Henry M. Paulson, Treasury Secretary; Ben Bernanke, Federal Reserve Chairman; Annette Nazareth, SEC Commissioner; Andrew Donohue, SEC Director of Investment Management; and Elisse Walter, NASD EVP Regulatory Policy and Oversight.  Overregulation is now a regular topic in the press.

 

Unfortunately, at this time it is more regulatory-speak than actions.  We have not yet seen a mass undertaking to make the rules friendlier or to stop rulemaking by enforcement.  But I am optimistic that results will be forthcoming.  The NASD and NYSE merged, creating a new Self-Regulatory Organization.  This is an opportunity to rewrite the rules, and focus on principles-based regulation.

 

The “Broker/Dealer (‘Merrill Lynch’) Rule” got overturned.  The SEC has commissioned the Investment Advisor/BD Study to get a read on the current state of the industry.  Upon completion, we may see some congressional activity and legislative changes to take the BD and RIA industries to a more level playing field.  RIAs are fiduciaries by law and BDs “only” have the suitability standard under NASD rules.  BDs have a higher level of entry into the field through the NASD application process and have many many more pages of rules to abide by.  Does that make one regulated entity better than the other?  Both try to serve their customers well.  The investors can’t tell who is a BD, RIA, or dual registrant.  Do we need to keep the great divide – or bridge the gap?

 

Rules and regulations are good.  They should help, and not hinder doing business.  Here’s wishing that the burden of compliance eases up and that you can get back to focusing on serving your clients.  My gift to you is a set of labels to remind you to heed warnings, pay attention to details, avoid danger, listen to advisories, take notice, and be cautious.

 

Warning:  If you are not already a subscriber to the CompliancE-News, submit your $75 for 12 monthly issues.  The CompliancE-News is designed to give you quick bites of information affecting our industry in compliance, practice management, and marketing.  The articles provide a synopsis of the issues; links are provided to take you right to the source if you wish to do additional research on the topic.

 

There are Free Resources for you at: www.liftburden.com/free_resources.htm.  If you want to be notified of new postings, please sign up at: www.liftburden.com/news/index.php

 

For those who need assistance, I have 3 options to lift your burden.

·        CONSULTING SERVICES:  I work with a limited number of clients under annual retainer.  I generally keep a full client load.  However, I do take on new clients from time to time, so keep those inquiries and referrals coming.  If I can’t be of direct or immediate assistance, I will offer the other two options.

·        COMPLIANCE RESOURCES:  If you are a do-it-yourself type person, I offer an array of products that are both educational and easily customizable to your practice.  See www.liftburden.com/product.htm for a complete list.

·        REFERRALS:  If you need the personal attention of a consultant (and my schedule is full), I’ll refer you to a trusted colleague.

 

Have a safe and sane July 4th and a compliant year.

Nancy Lininger

WARNING:  Don't attempt this on your own.  I have been lifting the burden of compliance for 18 years.

 

 

P.S.  For those of you reading this letter on the website, submit your e-mail request "I need warning labels."  Please include your name and shipping address so that I can mail your labels.

 

 

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